Wednesday, December 4

10E2288: 2014 USA Snowboard Uniform - by Burton


Photo © The Burton Corporation

For the upcoming 2014 Olympics in Sochi, the USA snowboard team is again kitted out by Burton (the 2000 uniform here). The uniform jacket as above was inspired by an old quilt and flag bought at Brimfield market - then resewn by a contact in Vermont. The pants are a "corduroy". There is also a puffy version of the jacket based on Burton's Wanderer block [probably -ed.] with the same quilt-print for off-hill. V tasty.

The kit does not look especially technical for sure - but infact boasts a U.S. Army R&D'd Vaporshell laminate on top (the patchwork quilt-look is a sublimated print) and Burton's own Nanoshell for the cord snowpants. Sharp customers might project a dose of RRL in here and would not be surprised (esp w/ the Brimfield scouting trip added) if someone/somewhere migrated from Ralph Lauren. I don't know the answer myself. Like it or not they weren't lazy about it.  
"...the 2014 uniform builds on Burton’s legacy of creating fun, unconventional designs that stray from the formal, traditional look of most uniforms... The vintage quilt and flag print of the jacket combined with the corduroy pants give the uniform a ‘heirloom hippy’ vibe that lines up with snowboarding’s laid-back culture while paying respect to America’s longstanding creative heritage..." -Greg Dacyshyn, Chief Creative Officer, Burton Snowboards.

Photo © The Burton Corporation