Tuesday, January 10

10e at kaufmann mercantile -why to shine shoes

Had a whiz-bang assignment recently; interview 3 gents about why we shine shoes. Not the how but the physical and chemical, as well as psychological reasons for doing so. I asked a leather guy (Nick Horween), a style guy (Ryan Plett)and a shoe shine guy (local acquaintance Nicolo Timore of the Top Shelf Flea).

Read the result over at Kaufmann Mercantile.

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