Tuesday, March 2

magic hat -vinyl

The label for Magic Hat's spring lager, Vinyl, was created by Phish poster-boy (literally, I mean he illustrated their posters) Jim Pollock. This is an amber lager, not gold. Slightly fuller/heavier than "spring lager" would suggest. A limited poster run based on the image/label above is expected to follow with the proceeds to support the Waterwheel Foundation. Had some this week [while writing this in fact -ed.] #goodstuff.

Burlington, VT (home of Magic Hat and launchpad town for Phish for those just joining) is HQ for a bunch of design&marketing brains so more media will likely follow.