Monday, September 28

cheaping out?

I burned through a pair of the DieHards 2 years ago, and reviewers say that the soles are still a little wimpy... Wish Sears would buck up and make these shoes that can take a beating but maybe that is why they are $60 not $200 or whatever the Red Wings turn out to be. More on the tasty Red Wing oxfords via HYRCollective.

"In 1967, Sears revolutionized the automotive battery replacement category with the introduction of DieHard. The battery's tough, thin-walled translucent plastic case was 50% thinner than conventional black, rubber- type battery enclosures available at the time. The result: bigger plates, more acid and extra starting power. More than nine years of research and development was conducted prior to the launch of DieHard in 1967." -via Sears

"The name DieHard came about after the battery underwent intensive testing without failure. Technicians did not report a single failure in more than 26,000 starts at temperatures ranging from sub-zero to more than 100 degrees. Sears marketed DieHard through a series of innovative advertisements ranging from batteries frozen in ice, to batteries in Baja racecars.

In the 1990s, the DieHard brand expanded to include flashlights, flashlight batteries, rechargeable batteries, gel cel batteries, and recently, work boots." -via Sears Archives.

4 comments:

newgrass said...

Wow, those aren't half bad, especially considering the price difference. I'm all about quality, but that's practically 1/4 the price. The 6 in boot is only $49! That's a deal. The Red Wings are definitely better looking as well, but I'd imagine once the Sears ones are worn in, they'd look extremely comparable to a worn in pair of Red Wings. The big question...How long did yours last you?

james at 10engines said...

I had the 6 inch boots and wore them almost every day on concrete... lasted 12 months. A) shouldnt wear the same shoes al lteh time, give them a chance to dry out -gross; and 2) you can get crepe vibram soles and have them resoled... the leather uppers were completely fine though.

newgrass said...

If the leather's fine then that's amazing. I was gonna bring resoling up. Slap some vibram soles on there and they'd be way legit. You'll probably pay more for the resole than the actual shoe or boot but you'd still come in a good deal lower than a pair of Red Wings, and that's after a solid year's worth of wear. Nice heads up!

Blank Label said...

if ur boots lasted u 12 months, when they were worn everyday... then they were worth the purchase!
they certainly cud last 3 times longer if you gave them a rest... poor boots. but they treated you well anyways =)