Friday, June 26

narragansett (re)relaunch

[This is in no way a definitive history of the brand. Some historical sales info here, or full history via Narragansett Beer.]

Narragansett Beer was relaunched with a campaign by Duffy & Shanley in 2005 and has now been bolstered by Quaker City Mercantile who have tweaked the imagery once again (QCM also oversee Sailor Jerry and have avoided pulling an Ed Hardy)... It has been fun watching this latest process and am digging the pitch to bring a brewery back to Rhode Island. Point blank, not wild on latest redesign of the label itself, but can't have it all I guess...

Practically the face of Narragansett; Quint. More Jaws here.